🍎 Chuseok: the one moment that captures the hearts of Korea's 20s–40s — Parenting Mom & Splash Media Package
Chuseok isn't just a Korean holiday for family gatherings.
For brands, it's the one season of the year when consumer demand peaks the hardest. 🔥
In particular, the 20s–40s generation — especially young parents and women — are the real purchase decision-makers across nearly every category: family, health, lifestyle.
This Chuseok, the strategy you use to imprint your brand on them will decide the success of your campaign.
We've put together a 20s–40s targeted media package that lets you simultaneously secure two of the strongest touchpoints out there: the communities where moms gather and the very first screen users see when they open an app.
👩🍼 Parenting Mom Media Package: Place your brand where moms come together.
- Mamitalk (MAU 300K): Korea's #1 maternity/parenting app. The community most used by 20s–40s moms with strong income and spending power.
➜ Maximize brand affinity with community banner placements
➜ CPM product + image and video creatives supported
- Yeolnayo (MAU 280K): A healthcare app used by 1 in every 2 infants and toddlers in Korea.
➜ Welcome banner shown at the moment of app launch — maximum attention from moms
➜ CPP ad product + daily campaign scheduling available
- Heroines (MAU 100K): A social app where moms across age groups talk to each other.
➜ Native ads that blend naturally into feeds and comments — friendly exposure that doesn't feel like advertising
➜ CPM product + brand awareness lift
💡 Recommended verticals: health supplements | pharma | fashion | beauty | finance | automotive
👉 An optimal solution for the Chuseok season, when family, health, and lifestyle spending peaks.
🎬 20s–40s Splash Media Package — Give your brand its own solo stage.
🎬 The power of the “first screen” — imprint your brand alone, with nothing competing for attention.
- DoppleSoft (MAU 4.12M): An essential bus/subway navigation app.
➜ Splash ads delivering roughly 650K impressions a day — perfect for mass reach.
➜ CPM product + ~650K daily impressions
- Polaris Office (MAU 3.5M): A global document app loved by students and professionals, with 100M+ cumulative users.
➜ Reasonable CPM pricing for stable, large-scale reach.
➜ CPM product + ~650K daily impressions
- Timestamp (MAU 420K): Korea's #1 proof-shot camera app. Sharply targets self-care- and lifestyle-conscious women in their 20s–40s.
➜ ~100K daily impressions with high targeting precision.
➜ CPM product + ~100K daily impressions
💡 Recommended verticals: film | OTT | gaming | fashion/beauty
👉 If you want a campaign that imprints your brand on the 20s–40s generation with zero competition, the splash package is built for that solo-spotlight effect.
🔵 Parenting Mom & Splash media inquiries: contact@adrop.io