Kmong Ad Platform, Powered by Ad Control
Ad Control
Ad Monetization, From the First Step to Success
80+ Industry Leaders Choose Ad Control. Here's Why
59M+
Total Users Across Clients
1.7B+
Monthly Ad Requests
We needed an all-in-one partner for direct ads and network ads.
Aha Sunghoon Jo, CBO
With just two team members, we had to focus on operational optimization first.
Bustles Book Sungeun Park, CEO
To meet advertisers' high expectations, a targeted Ad platform was essential.
Mommy Talk Wonhyuk Choi, Ad Business Team Lead
We found a way to monetize ads while preserving user experience.
Newneek Daejoon Kim, Marketer
Managing 6.5M monthly traffic alone meant operational optimization was crucial.
DoctorNow Sujae Yu, Manager
We needed an all-in-one partner for direct ads and network ads.
Aha Sunghoon Jo, CBO
With just two team members, we had to focus on operational optimization first.
Bustles Book Sungeun Park, CEO
To meet advertisers' high expectations, a targeted Ad platform was essential.
Mommy Talk Wonhyuk Choi, Ad Business Team Lead
We found a way to monetize ads while preserving user experience.
Newneek Daejoon Kim, Marketer
Managing 6.5M monthly traffic alone meant operational optimization was crucial.
DoctorNow Sujae Yu, Manager
We needed an all-in-one partner for direct ads and network ads.
Aha Sunghoon Jo, CBO
With just two team members, we had to focus on operational optimization first.
Bustles Book Sungeun Park, CEO
To meet advertisers' high expectations, a targeted Ad platform was essential.
Mommy Talk Wonhyuk Choi, Ad Business Team Lead
We found a way to monetize ads while preserving user experience.
Newneek Daejoon Kim, Marketer
Managing 6.5M monthly traffic alone meant operational optimization was crucial.
DoctorNow Sujae Yu, Manager
Ad technology, ready when you are
Everything You Need for Ad Monetization, All in One Platform — Ad Control
First-Party Data Targeted Advertising
Your first-party data is your edge. Ad Control helps you turn that data into powerful targeting Ad. Set premium rates by targeting level and unlock higher value from the same traffic. Unlock the power of in-app first-party data with Ad Control.
Audience Targeting
Personalized ads based on age, interests, and purchase history deliver the propriate message to each user — boosting conversions and driving higher monetization.
Context Targeting
Ads appear naturally alongside relevant content and keywords. Users enjoy an uninterrupted experience, while brand messages resonate more strongly in context.
AD
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High-Value Video Ads, Made Simple
Video ads unlock new branding opportunities — and with Ad Control, getting started is easier than ever. Run image and video ads in the same placement to expand monetization options, and flexibly apply premium rates to video ads to capture more value from the same traffic. Give advertisers seeking video-based branding campaigns powerful exposure that boosts both awareness and performance.
Native Ads, Done Without Compromising UX
With Ad Control, you can easily implement various ad formats—banner ads, rewarded videos, popups, and splash ads—with just a few clicks. Native ads in particular are displayed naturally according to your app's design and content flow, so users can engage without feeling like they're viewing ads. Strengthen app monetization, ad efficiency, and user experience all at once with Ad Control.
Not Enough Direct Deals? Monetize All Traffic With One Click
Premium direct deals are prioritized to maximize your ad revenue. All remaining inventory is automatically monetized with backfill ads, turning every impression into revenue. Achieve near-100% fill rates with zero manual work. Complete ad revenue optimization with Ad Control.
$10
$8
$6
$4
$2
$1
Fill Rate
50%Monetize All Traffic with Backfill Ads
Complete Ad Monetization Powered by Adrop
Adrop is everything you need to monetize your app inventory. Connect essential global ad networks in minutes, without additional integration work for each demand partner. Reduce operational overhead—from SDK versioning to multi-partner policy updates. With Adrop's proven hybrid bidding + waterfall strategy, you can improve eCPM and fill rate—without trade-offs. Easily optimize your mediation setup and maximize revenue—without an expert team.
Connect Global Ad Sources
Enable backfill ads to automatically access global demand partners. Integrate leading ad networks—including Google AdMob, Google AdSense, Meta, TikTok Pangle, InMobi, and more—in just a few clicks.
Hybrid Bidding & Waterfall Strategy
By comparing the highest bids across multiple bidding sources with each step of the waterfall, the system automatically selects the final winning ad. This approach increases top bids while protecting minimum price floors. Experience a balanced ad monetization strategy that maximizes revenue while keeping latency to a minimum.
From Direct Deals to Ad Networks, All in One.
Features for AdOps Teams
Make What You’ve Dreamed of Real — with Ad Control
Build Fast, Test Fast, Optimize Ad Products
Ad Control helps AdOps teams everywhere experiment with new ad business models —without heavy developer reliance. Launch new ad products faster and more flexibly. Cut out complexity so ideas move straight into execution. Teams stay agile, and results show up in real time with data. Make Ad Control an essential tool for your AdOps team—just like Notion or Slack. Productivity rises, and your ad business grows stronger than ever.
All Campaigns at a Glance
See every campaign’s schedule and progress in one intuitive timeline. It’s a new way to run ads with full visibility at a glance. From booking to review to reporting, every step flows seamlessly in one place. On detail pages, you can track progress, delivery frequency, and creatives with precision. Now AdOps teams work more productively, and ad businesses gain stronger ground for growth.
No More Under-Delivery Smart Pacing, Done for You
Budgets set by advertisers are paced evenly across the campaign period with daily impressions and clicks. No more campaigns ending too early — or budgets left on the table. Pacing is fully automated, yet flexible enough for manual adjustments whenever you need them.
We Work with You from Starting Out to Scaling Ad Business Success
We broke free from relying solely on AdMob and increased our eCPM by over 3x through premium brand advertising.
Over the past year, the Adrop team has grown alongside 80+ app developers, building ad platform businesses together. We’re grateful for the trust of our partners, and we want to pass that spirit on. Whether it’s product-related or not, if you’d like to talk through ad business challenges or share experiences, feel free to request a coffee chat. To keep it meaningful, we limit to two teams per month—but we’ll make sure each session is focused and genuine.
Coffee Chat Reviews
Found the answer to Outstanding's ad monetization challenges in our coffee chat.Outstanding Hosung Ryu, CEOAs a paid subscription media, Outstanding is very interested in activating ads without harming readability. The coffee chat was a valuable time where we could comfortably share our various concerns.
We needed a partner to help think through Babitalk's ad platform improvement direction.Babitalk Jeongin Shin, CEOWe needed a partner to share concerns about improving Babitalk's ad platform direction. It was great to get information about various industry cases and assess our current state.
Helped us create a blueprint for Tving's ad platform business.Tving Sunghyun Cho, Business Development DirectorIt helped us create a blueprint for Tving's ad platform business. We were stuck in traditional thinking that prioritized hiring and organizational expansion, but through this experience, we discovered new possibilities for a lean approach.
