Marketers are always thinking about the same thing: how to introduce a brand effectively, and which branding strategy works best. There are many ways to build brand awareness, but one of the most powerful tools is advertising.
A good ad makes potential customers feel connected to the brand. When someone stumbles upon a brand that seems to promise a special experience, they don't easily forget it. This kind of experience moves consumption beyond mere need — it invites customers to consume the brand's image itself. That's why great advertising can be an extremely effective way to build a base of loyal customers.
Advertising acts as a bridge between a brand and its potential customers. If that bridge is unstable, trust in the brand erodes. But if it's stable and inviting, more people will gladly cross over toward the brand. So where should you advertise, and how should you use it to earn the trust of potential customers? In this media curation, we'll introduce media platforms where 2030 women — a great fit for branding — gather, and look at advertising cases that have used these platforms effectively.
Media for Intellectually Curious Women in Their 20s and 30s
📚 Bookjeokbookjeok
Bookjeokbookjeok is a service that tracks reading by the thickness of books read.
Many women with steady, dedicated reading habits use Bookjeokbookjeok. Around 400,000 new reading records are added each month, a testament to how much users trust the platform. The charming Bookjeoki characters that cheer on users' reading lives also strengthen the bond between users and the platform.
💡 Bookjeokbookjeok Ad Cases
Bookjeokbookjeok x Kyobo Book Centre — "Book Tasting Squad" Event
Kyobo Book Centre reflected the trend-sensitivity of women in their 20s and 30s by designing creative that evoked a flyer aesthetic. By adopting then-trending expressions as the tone of voice, the campaign caught Bookjeokbookjeok users' eyes — driving a remarkable CTR of 9.2% in event participation. Highly satisfied with the result, Kyobo ran another campaign on Bookjeokbookjeok three months later. That follow-up also delivered a CTR of 10.2% in its early phase, leading to additional budget allocation.
Bookjeokbookjeok x Samsung Electronics — Galaxy Tab Launch Event
Samsung Electronics used the Bookjeoki characters to transfer the trust Bookjeokbookjeok users feel toward the platform onto the Galaxy Tab. By turning the Galaxy Tab into a sticker item that could decorate the Bookjeoki characters as a reading accessory, the campaign broke the stereotype that reading and electronics don't mix. The Galaxy Tab was positioned not just as a device but as a tool that supports reading — communicating a distinctive value to Bookjeokbookjeok users.
Bookjeokbookjeok x Sojeon Foundation — Reader's Reading Challenge Recruitment
The Sojeon Foundation took the steady, diligent character of Bookjeokbookjeok users as their target keyword and recruited reading challenge participants. Because the foundation's target audience aligned perfectly with the Bookjeokbookjeok user base, the campaign secured an impressive CTR of 8.6% in challenge sign-up conversions.
🌏 NEWNEEK
NEWNEEK is a knowledge platform that helps users catch up with a fast-changing world in real time.
Users who want to discover useful information in an easy, engaging way turn to NEWNEEK. Its users want to stay connected with the world through diverse knowledge — trends, tech, economy, and career. Heavily used by MZ-generation women, NEWNEEK is becoming a must-have morning app on the way to school or work. Thanks to this curious, open-minded user base, NEWNEEK has emerged as a platform where brand-building ads stand out especially well.
NEWNEEK's ad products fall broadly into banners, content, and newsletters. Content and newsletter ads can include user response surveys — letting brands report not just on user perception but on how much value users gained from the ad. As more brands experience the impact of NEWNEEK's distinctive ad products, repeat campaigns are becoming increasingly common.
👀 NEWNEEK Ad Cases
NEWNEEK x St. Johns Hotel — Filial Piety + Hocance = Hyocance
St. Johns Hotel launched a Golden Age package for parents and ran a NEWNEEK banner campaign. Centered on the line "This year, I really should be a good child," the creative emphasized "Hyocance" — a portmanteau of filial piety (hyo) and "hocance" (hotel staycation). Women in their 20s and 30s value shared experiences and time over material gifts, and this insight helped St. Johns Hotel build an image as a warm, family-oriented brand.
NEWNEEK x Binggrae — The Hidden Story of Banana Milk
To mark the 50th anniversary of Binggrae's Banana Milk, the brand shared its heritage as a story-driven piece of content. By telling the journey of Banana Milk in a friendly, narrative way, Binggrae reinforced the message that this is "a brand that has grown alongside us" — strengthening that bond with NEWNEEK users. Emphasizing 50 years of being loved appealed not only to quality and trust but also forged an emotional connection.
This curation has explored media platforms with high concentrations of women in their 20s and 30s — ideal for branding — through real ad cases. If you're preparing to advertise to this purchasing-savvy audience, why not consider Bookjeokbookjeok and NEWNEEK? Both can be booked through AdNote.